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Creative

Golf Star David Feherty & Hyundai Bring us Driving Tips from the Green

staging.lbbonline.com, 2 years, 8 months ago

Cap Gun's Henry Moore Selder tees off new spots for INNOCEAN USA

Golf Star David Feherty & Hyundai Bring us Driving Tips from the Green

INNOCEAN USA has created a series of spots for Hyundai's all-new Genesis featuring current CBS golf analyst and former PGA Tour player David Feherty. He's the company's first golf ambassador and will now be the voice and face of Hyundai Golf. 

In the new hilarious spots, Feherty uses his signature wit and colorful personality to provide "driving tips" to consumers, playing on the juxtaposition of driving in golf and driving Hyundai's all new Genesis. He provides driving tips for multiple situations including form, navigation, and keeping focus - complete with narration and more as if he's analyzing a golf swing. 

Feherty will also be analyzing "drives" from a social media standpoint for the brand later this year. The spots will premiere on his show Feherty on the Golf Channel this week. 




Creative Agency

Account Executive: Tanner Ham

Account Manager: Casey Nichols

Account Managers: (Planner) Ben Perreira

Art Director: Stan Chow

Business Affairs: Lisa Nichols

Business Director : Ann Davis

Copywriter: Brandon Poole

Creative Agency: INNOCEAN USA

Creative Director: Max Godsil

Executive Creative Director: Greg Braun

Executive Producer: Brandon Boerner

Group Account Director: Lester Perry

Head of TV / Production: Carol Lombard

Media Planner: Ben Gogley

Media Planners: (Director) James Zayti

Producer: (Senior) Laura Stephens

Project Manager: Suzanne Cheng

Music and Sound

Music Production: Asche & Spencer

Sound Engineer: Zac Fisher

Sound Mix: Paul Hurtubise @ Margarita Mix

Recording: Lime

Offline

Edit Assistant: Keith Hamm

Edit Company: The Whitehouse

Editor: Adam Robinson

Post Production / VFX

Post Production House: Carbon VFX

Producer: Michael Theurer

Production Company

Director: Henry Moore Selder

DOP: Ulrik Boel Bentzen

Executive Producer: Matt Abramson

Producer: Gabrielle Yuro

Production Company: Cap Gun Collective

Production Manager: Heather Christensen

Category: Automotive , Cars

Genre: Comedy