Glug and It’s Our Time Rally Adland to Get People to Vote on Climate Change
Global creative community ‘Glug’ has joined forces with activist movement ‘It’s Our Time’ to rally the creative and advertising industries to create compelling campaigns to get people to vote, specifically on climate change.
This is an open challenge to mobilise the 2 million people aged 18-30 who care about the climate (and will be most affected by it) who have never voted, or currently aren’t registered.
How does it work?
Glug and It’s Our Time are calling out to creatives, designers, film makers, influencers and technologists to create compelling and targeted content to reach this group, with the hashtags #itsourtime #protestbydesign #voteleaves #rizeup #climatecrisis and #ukscn.
Creatives passionate about protecting the environment are being asked to design posters, create images and GIFS (which can be shared with the hashtags) and produce videos.
Influencers are called on to share and amplify the message using climate emojis. And those working with talent, celebrities and artists are encouraged to seek their support.
A selection of designs will be distributed at numerous locations around the country until the election has passed on the 12th December. All posters will be added to the Tate Modern permanent archive. Glug will also be exhibiting the work in London and other Glug chapter events around the UK.
This is an open campaign. There is no sign off and no client. Glug and It’s Our Time are looking to maximise the passion and talent of the creative community to make a real difference.
Both organisations are apolitical and not pushing any party agenda. But potential voters who care about the climate are encouraged to vote for the party that most represents their interests.
Pete Bowker, CEO of Glug, says: “The passion and talent of the creative industry has never been needed more. We’re looking to turn the tide of apathy and create the most persuasive and compelling content to help people understand the importance of voting on the climate issue.”
He adds: “Climate change is a big-ticket item in the upcoming election. This is not about party politics it’s about mobilising people to vote in accordance with an important issue. We urgently need to reach people who don’t usually vote, and we need the industry to help us do this!”