Global VFX Studio MPC Launches Integrated Creative Hub in Shanghai
MPC Advertising has announced the launch of MPC Shanghai, providing the full spectrum of MPC's creative VFX services to the Chinese and Asian markets. Previously a division of Technicolor-SFG, the newly launched advertising studio provides VFX, motion design and colour grading services, as well as innovative digital and experiential production.
Graham Fink, chief creative officer, Ogilvy & Mather, Greater China said of the move: "When I was in London I worked regularly with MPC. Their artists produce some of the world’s best effects for commercials and feature films. I am very excited to see they are coming in force to Shanghai."
Fred Raillard of Fred & Farid said: “It’s great news that MPC now have a Shanghai base . We’re excited about the possibility of working with them across all kinds of projects, from VFX to immersive experiences.”
MPC works with agencies, directors and brands globally to create advertising campaigns for clients including Nike, Coca-Cola, Sony, Lexus, Visa and Samsung.
Steven Marolho, MPC Shanghai general manager said: “China is fast becoming one of the world’s hot beds for creativity."
Advertising is becoming ever more sophisticated and innovative, and there are an increasing number of global and regional campaigns originating from China. We look forward to creating some spectacular work, whether that is on TV, in the digital interactive arena, or beyond,” said Marolho (pictured).
Recent additions to the creative team include international artists Erwan Leroy and Vincent Taylor, along with producer Lily Li.
Leroy is a VFX artist with a career spanning creative studios in Paris, Canada and London. His extensive film work includes both the Sin City and The Fast and Furious franchises, along with commercials work for a host of brands including Coca-Cola, Diesel and L’Oreal.
Formerly a senior colourist at The Lab in Sydney and Digital Pictures Melbourne, Taylor joins MPC Shanghai’s roster as senior colourist. In addition to his work with international agencies, Taylor also brings experience as an award winning cinematographer and director, with several accolades from the Australian Cinematographers Society.
Li is MPC Shanghai’s head of production and has experience spanning pre-production, shoot coordination and post-production. Following 10 years in production Li ran Smoke&Mirrors Shanghai for two years, prior to joining Technicolor-SFG in 2012.
MPC Shanghai is permanently networked through Technicolor’s extensive and secure production network, allowing teams of artists and technologists to work closely together on shared projects whether they are in the same building or from separate worldwide MPC