Global Investment Firm Source Appoints Havas Media International
Global investment firm Source, has appointed Havas Media International to handle its international media planning and buying account. Source is one of the fastest growing European providers of exchange traded products (ETPs) with almost $20bn in assets under management. The investment firm offers market leading equity, fixed income, commodity and alternative market exposure through more than 84 expertly engineered ETPs.
Following a competitive pitch led by Oystercatchers, Havas Media International will begin working with Source immediately on its ambition to cement itself as the most trusted ETP provider in the sector.
David Goodall, Managing Partner at Havas Media International, said: “Source is one of the fastest growing ETP providers in Europe with deep roots in the trading community. The current climate is perfect for Source’s aspiration to create a more efficient market for ETPs in Europe and position itself as the most trusted ETP provider in the sector. Havas Media International, through its meaningful communications strategy and excellent understanding of the financial services sector, is the perfect partner to help Source realise its big ambition.”
James Polisson Chief Marketing Officer at Source, added: “We were extremely impressed with all the agencies who participated in the pitch, but Havas Media International ultimately stood out for us. They presented acute insight into the ETP market and innovative strategy to position us in the market successfully. They demonstrated a genuine feeling of excitement about the opportunity before us and we now feel we have the right partners to help us deliver our brand growth ambitions.”