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Creative

Get Your Fill of Man-eating Snakes with Timber's 1-800 Contacts Spot

staging.lbbonline.com, 2 years, 10 months ago

Disappointed with 'Eaten Alive'? Pereira & O’Dell's ad is for you

Get Your Fill of Man-eating Snakes with Timber's 1-800 Contacts Spot

“Eaten Alive” may not have completed the challenge, but the new 1-800 Contacts spot lives up to the task in “Snake,” part of an ongoing campaign via agency Pereira & O’Dell.

Featuring visual effects by Timber, directed by Epoch’s Phil Morrison and edited by Arcade’s Greg Scruton, the campaign uses absurd narratives to capture the real panic and regret people feel when running out of contacts. In “Snake,” an animal control officer weakly attempts to help a man out of a situation that at least one of them finds hard to digest.

Originally slated to run in January, the agency team shifted the airdate when they recognized the intense interest in the show “Eaten Alive”. To further connect the two, the spot’s voice over was then updated to have the snake-eaten man murmur “I hope this makes me famous.” In order to create the all-consuming narrative, the spot was shot with a practical snake created by Legacy FX which began as a 3d model, molded and hand finished. 

A Legacy team member assumed the physical role of the man inside the snake, which was manipulated by an external artist using mechanics and a rod during the shoot. Timber then rebuilt digitally using 50 plus photographs to form the model. This was then animated by Timber and composited to blend in with the giant rubber reptile. Timber also digitally recreated the hand of the animal control officer too distracted by his need for contacts to adeptly help the snake-eaten man. 

"We always love working with Phil and the people at Pereira & O'Dell were really fun and easy to collaborate with,” says Timber Creative Director Jonah Hall. " We were really excited when we found out that "Snake" was going out early because of "Eaten Alive" because it was such a great context."



Advertiser

Advertiser: 1-800-Contacts

Creative Agency

Creative Agency: Pereira & O'Dell

Art Director: Tim Delger, Brett Beaty

Chief Creative Officer: P.J. Pereira

Copywriter: Katie Brinkworth, Simon Friedlander

Creative Director: Jason Apaliski, Robert Lambrechts, (Timber) Jonah Hall & Kevin Lau

Executive Creative Director: Jaime Robinson

TV Producer: Elisa Moore

Music and Sound

Audio Post Production: 740 Sound

Executive Producer: Maxwell Gosling

Music Production: Future Perfect

Sound Design: John Martin

Sound Mix: One Union

Offline

Edit Assistant: John Gallagher/Ryan Andrus

Edit Company: Arcade Edit

Editor: Greg Scruton

Executive Producer: Damian Stevens, Nicole Visram

Producer: Gavin Carroll

Post Production / VFX

Executive Producer: Chris Webb

Post Production House: Timber, (Practical Effects) Legacy FX

Producer: Emily Avoujageli

Production Company

Director: Phil Morrison

DOP: Reed Morano

Executive Producer: John Duffin

Producer: Phillip Rose

Production Company: Epoch

Category: Beauty/health , Eyecare

Genre: Comedy , Visual VFX