Get Your Fill of Global Art News with Razorfish's 'Planet Art' Beta
This week global financial services company UBS announced the release of Planet Art, a new iPad app that is the first and only app to collect and distill global news about contemporary art. Available free of charge from the Apple App Store, Planet Art will be introduced during the December 2014 opening of Art Basel in Miami Beach, where UBS welcomes collectors, curators, gallerists and general art lovers to experience the app in action during one of the art world’s largest and most exciting annual events.
Developed by Razorfish, Planet Art uses unique algorithms to read, index and objectively rank information from mainstream media, traditional art world news outlets, niche publications and blogs. Based on these methods, the app presents the top-ranked information on trending topics as reported in the media.
Continuously updated, Planet Art offers a snapshot of the most relevant and trending topics in contemporary art. Featuring a simple and intuitive design, the app organizes key stories from a diverse range of news sources into three categories—News, Features and The Market, helping seasoned professionals and beginning art enthusiasts alike to digest and stay up-to-date on the most topical art world information. Users can personalize Planet Art to create a custom content stream focusing on locale, specific artists, galleries, museums and subjects and the app also can help users discover new interests.
“Clients rely on UBS’s business expertise to help provide them with clarity and direction within a complex international financial system. In the same way, Planet Art serves as an invaluable guide through a vast and often confusing system of contemporary art news sources and trends,” stated Johan Jervøe, Chief Marketing Officer for UBS. “We believe that critical insights and seeing the bigger picture are fundamental shared values between the art world and providing financial services.”
As an active participant in the field of contemporary art—with a renowned corporate collection, a record of investment in diverse international arts initiatives, and as global Lead Partner of the major modern and contemporary art fair Art Basel in all three of its worldwide venues—UBS developed Planet Art to provide its clients and the art world at large with a simple tool to navigate the growing and often fragmented landscape of art information available today.
Category: Online , Publications and media
Genre: Apps , Digital