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Creative

Get Selfie Tweets from Kim Kardashian with T-Mobile's Superbowl Campaign

staging.lbbonline.com, 2 years, 8 months ago

Big Fuel & Tool bring a new social experience from Jason Nickel’s dynamic video platform Imposium

Get Selfie Tweets from Kim Kardashian with T-Mobile's Superbowl Campaign

Integrated production company Tool and T-Mobile’s social-media agency of record Big Fuel recently teamed up to deliver the mobile carrier’s first-of-its-kind social Super Bowl campaign connecting twitter users directly with Kim Kardashian. The initial video push from Publicis Seattle launched Monday 9/26 and already boasts nearly 14M views on YouTube: #KimsDataStash.

The new social experience created by Tool and leveraging interactive director Jason Nickel’s proprietary dynamic video platform, Imposium, asks twitter users to watch a 30-second dynamic film that becomes personalized with connection to each user’s Twitter account. The film integrates the user’s handle and ends with them receiving a tweet from KK herself with exclusive content. Controlled by Kardashian, the tweet comes from the T-Mobile handle with many exclusive images so that the user can repeat the experience multiple times with a variety of entertaining results. Click here to try the social experience.


Big Fuel and Tool’s joint effort resulted in a unique technological accomplishment in social media, with video that dynamically renders cross-platform in under 20 seconds.

“This is a completely new exclusive tool that has never been launched on this scale,” said Nickel. “Over 5000 servers are needed to support the renders and the site itself – Twitter had to open its bandwidth cap for this.”

Advertiser

Advertiser: T-Mobile

Creative Agency

Art Director: Brad Dechter

Chief Creative Officer: Jon Resnik

Copywriter: Dan Asulin

Creative Agency: Big Fuel

Creative Director: Dan Licht

Designer: Maggie Brennan

Head of Technology: Vincent Toscano (Tool)

Interactive Director : Jason Nickel

Interactive Producer: Norma Kwee

Digital Production Company

Developer: Josh McGrath, Zack Brenton, Greg Webber, John Munn

Digital Production: (Head) Joy Kuraitis

Offline

Editor: Chris Hall

Post Production / VFX

Compositor: Simon Holden

Producer: Izabella Frank, (VFX) Joyce Pan

VFX Supervisor: Fred Raimondi, Ben Looram

Production Company

Director: Matt Barnes

DOP: Alejandro Lalinde

Executive Producer: Christopher Neff, Dustin Callif, Oliver Fuselier, Matt Winkel

Producer: Joao Martins, Joanna Rhodes

Production Company: Tool

Production Designer: (ACD) Josh Jetson

Category: It, phones, Av and computers , Phones

Genre: Comedy