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Hires, Wins & Business

George Washington University Names DDB's Tribal NY Agency of Record

DDB North America, 3 years ago

Tribal is first-ever advertising digital media agency of record for the university

George Washington University Names DDB's Tribal NY Agency of Record

Tribal Worldwide’s office in New York City, part of Omnicom Group’s DDB Worldwide Communications Group, today announced its partnership with the George Washington University (GW), the District of Columbia’s largest institution of higher education. Effective immediately, Tribal New York will serve as GW’s digital media agency of record, handling all digital media strategy and digital media buying, including social, display, search and SEO management.

“We are thrilled to be working with the George Washington University and look forward to helping GW drive enrollments into all of its very prestigious schools and colleges,” said Rich Guest, U.S. President of Tribal Worldwide. “Smart data-driven paid media plans are a critical part of Tribal’s unique service offering, designed to help our clients build brands that act as interfaces with modern consumers.”

Tribal will be carrying out a digital strategy project allowing for GW’s schools to have a holistic channel and media strategy for their graduate school programs and other key units, with the goal of driving interest in the many programs that GW offers.

“We are particularly focused on increasing interest in our graduate school programs and believe that Tribal’s strong background in all things digital will help us reach potential new students,” said Sarah Baldassaro, Associate Vice President for Communications at GW. “We are impressed with Tribal’s strategic and targeted approach to digital advertising.”

Tribal New York has already launched campaigns for GW and strategy work will begin rolling out in November. GW’s digital media services had previously been decentralized.

Category: Corporate and social , Education