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Creative

George Clooney Schools Danny DeVito on Being a Gent in New Nespresso Ad

McCann North America, 1 year, 11 months ago

McCann NY enlists all-star cast for stylish new spot directed by Grant Heslov

George Clooney Schools Danny DeVito on Being a Gent in New Nespresso Ad

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S.  From November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.

“I’ve been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it,” said George Clooney. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S.”


In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume.

Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso. Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit. In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”

The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles.

Creative Agency

Account Manager: Dana McCullough, Sarah Louie, Athena Grammas

Art Director: Chuck Tso, Carlos Wigle

Business Affairs: Erin Levine

Chief Creative Officer: Eric Silver, Tom Murphy, Sean Bryan

Copywriter: Adam Kanzer, Scott Cooney

Creative Agency: McCann NY

Executive Creative Director: Larry Platt, Lea Ladera

Executive Producer: Kathy Love

Head of Production: (Chief Production Officer) Nathy Aviram

Integrated Producer: (Sr) Wendy Leahy

Producer: (Music) Eric Johnson, Michael Ladman

Strategy: Steve Zaroff, Christine Villanueva

Music and Sound

Sound Mix: Peter Holcomb @ Sound Lounge

Offline

Edit Company: Big Sky

Editor: Chris Franklin

Post Production / VFX

3D Lead Artist: Ryan Sears

Colourist: Chris Ryan @ Nice Shoes

Post Production House: Big Sky

Production Company

Director: Grant Heslov

DOP: Phedon Papamichael

Category: Soft drinks , Tea and coffee

Genre: Experiential