Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Garnier's Street Experiment Highlights the Effects of Fatigue on the Skin

Publicis Worldwide, 2 years, 6 months ago

Publicis Conseil proves how a single day can add five years to your face

Garnier's Street Experiment Highlights the Effects of Fatigue on the Skin

Did you know that fatigue can make you look older in just a single day?

The impact of fatigue on skin aging is unbelievable. Garnier and Publicis conseil have carried out an experience during one day, under legal supervision, and demonstrated that after a busy day, a woman seems to be older than in the morning.

Indeed, with age, skin recovers less and less. Signs of fatigue (drawn features, dull complexion, dark circles and puffiness, dug lines) are embedded, and become more visible signs of aging. Garnier shares this truth about fatigue, anti-aging and beyond that about the frenetic pace of life imposed on women.

Women 30 to 40 are a minority following a suitable routine (day cream + night cream) to effectively fight against signs of fatigue. That's why the Garnier brand and its agency Publicis Conseil have developed an integrated communication strategy, including an outreach web movie about the real impact of fatigue on the signs of aging to make women aware of the importance of their anti-ageing routine.

This experiment in real life compares two pictures of a woman taken in the morning at the beginning of the day and evening after an active day. Then , people in the street are asked what age they would give to this woman ... In a single day , respondents give on average five years more.

Creative Agency

Account Manager: Alexandre Hacpille, Isabelle Garnier, Sira Diakite, Raphaële Benoit

Art Director: Christine Démias

Copywriter: Stéphanie Boucher

Creative Agency: Publicis Conseil

Creative Director: Cédric Guéret & Laure Ferry-Sauvaire

Executive Creative Director: Cédric Guéret

Music and Sound

Song: "Endeavour" - Baptiste Thiry

Post Production / VFX

Post Production House: Good Ideas

Production Company

Director: Alexandre Mehring

DOP: Sandra Kiesser

Producer: Thibault Martin

Production Company: Good Ideas

Category: Beauty/health , Health care

Genre: Stunts