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Creative

Gareth McEwen Brings Fast & Furious Edit to Ford Mondeo’s Global Launch

Whitehouse Post - Amsterdam, 2 years, 11 months ago

Whitehouse Post editor cuts Fast & Furious director's high-flying spot

Gareth McEwen Brings Fast & Furious Edit to Ford Mondeo’s Global Launch

The original ‘The Fast and the Furious’ (2001) Director Rob Cohen has created an incredible commercial for the car giant. ‘Flying Blind’ is almost unbelievable when you consider that the final electrifying scene was shot in a single take.

It’s a stormy night. As the wind gains momentum it takes down a utility pole, carrying overheard cabling and crashes down into a power station. The lights of a small landing strip are taken out. In the distance a plane can be seen coming into land. With quick thinking our man on the ground leaps into his new Ford Mondeo and speeds off down the strip in Fast and Furious style. With full beams on he guides the plane into land, making great use of the car’s new dynamic LED headlights.

The final shot of the plane skimming the roof of the car as it makes a perfect landing, is both tense and breath taking.

The pace and dynamism of the film is a perfectly pitched with the aid of Gareth McEwen’s editing. He has encapsulated a real sense of drama and exhilaration in both the 40 and 60-second versions.

The films are due to air Globally over the coming weeks


Advertiser

Advertiser: Ford

Creative Agency

Creative Agency: Blue Hive

Art Director: Camilla Herberstein

Copywriter: Luke Kelly

Executive Creative Director: Karin Osanger Birch

Producer: Lindsay Moyes

Offline

Edit Company: Whitehouse Post

Editor: Gareth McEwen

Executive Producer: Bebe Evwaraye

Production Company

Director: Rob Cohen

Producer: Jeff Trener

Production Company: Assembly Films

Category: Automotive , Cars