Gareth McEwen Brings Fast & Furious Edit to Ford Mondeo’s Global Launch
The original ‘The Fast and the Furious’ (2001) Director Rob Cohen has created an incredible commercial for the car giant. ‘Flying Blind’ is almost unbelievable when you consider that the final electrifying scene was shot in a single take.
It’s a stormy night. As the wind gains momentum it takes down a utility pole, carrying overheard cabling and crashes down into a power station. The lights of a small landing strip are taken out. In the distance a plane can be seen coming into land. With quick thinking our man on the ground leaps into his new Ford Mondeo and speeds off down the strip in Fast and Furious style. With full beams on he guides the plane into land, making great use of the car’s new dynamic LED headlights.
The final shot of the plane skimming the roof of the car as it makes a perfect landing, is both tense and breath taking.
The pace and dynamism of the film is a perfectly pitched with the aid of Gareth McEwen’s editing. He has encapsulated a real sense of drama and exhilaration in both the 40 and 60-second versions.
The films are due to air Globally over the coming weeks
Creative Agency: Blue Hive
Art Director: Camilla Herberstein
Copywriter: Luke Kelly
Executive Creative Director: Karin Osanger Birch
Producer: Lindsay Moyes
Edit Company: Whitehouse Post
Editor: Gareth McEwen
Executive Producer: Bebe Evwaraye
Director: Rob Cohen
Producer: Jeff Trener
Production Company: Assembly Films
Category: Automotive , Cars