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Hires, Wins & Business

FremantleMedia Kids & Family Entertainment Appoints Brand & Deliver

Brand & Deliver, 1 year, 11 months ago

B&D to create UK partnership campaign promoting leading kids' entertainment properties Danger Mouse and Kate & Mim-Mim

FremantleMedia Kids & Family Entertainment Appoints Brand & Deliver

Brand & Deliver has been appointed by FremantleMedia Kids and Family Entertainment to build UK brand partnership campaigns promoting their leading children’s entertainment properties Danger Mouse and Kate & Mim-Mim, throughout 2016.

Licensed to thrill a whole new generation of fans, the world’s greatest secret agent Danger Mouse returned to CBBC this autumn, bringing with him dynamic action, multiple adventures, plenty of laughs and his always faithful but ever fearful companion Penfold.


Voiced by comedian, actor and Pointless host Alexander Armstrong, Danger Mouse has proved a colossal hit with young audiences and has become the best performing new kids' show of 2015 for children aged 6 to 12 and 4 to 15 (based on average figures for the first 15 episodes using data from industry ratings body BARB.)

It hit  #1 in its time slot for boys 4-9 (across all channels) and for 4 – 15 year olds (among dedicated children's channels).

Hit pre-school animated series Kate & Mim-Mim follows Kate, an imaginative little girl and her larger-than-life toy bunny Mim-Mim, as they set off on a series of adventures around the imaginary world of Mimiloo. A top-rated show on CBeebies, Kate is now broadcast in over 100 territories, with series 2 launching Spring 2016. 

Brand & Deliver, specialists in entertainment marketing and brand partnerships, is seeking multiple partners to support both shows on air throughout 2016. “Danger Mouse is a heritage property which is regarded with great affection by parents and children alike, while Kate & MimMim has enjoyed broadcast success from launch”, said B&D Head of Partnerships Richard Barnes. “Both titles bring vast opportunity for partnerships and licensing, so now is the ideal time for brands to begin conversations.”

A worldwide leader in family entertainment FremantleMedia Kids & Family Entertainment has a rich portfolio of TV properties. Tessa Moore, SVP Global Brand Management said, “We’re seeking to build a network of mutually beneficial partnerships that will help showcase these much loved properties and provide new and innovative ways to delight fans of our shows.”