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Fred & Farid Shanghai Pits Twitter Vs Weibo for Porsche's '24 Hour Social Race', 2 years, 7 months ago

It's USA v China in social event announcing Porsche's return to the '24 Hours of Le Mans'

Fred & Farid Shanghai Pits Twitter Vs Weibo for Porsche's '24 Hour Social Race'

To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China.

Fred & Farid tracked the tweets from both sites over 24 hours, with the winner being whoever has the most tweets at the culmination of the event. With 80% of all tweets, China left USA in the dust. 

But the Winner? A Twitter team, with 2 926 tweets in 24 hours.


Advertiser: Porsche (China)

Creative Agency

Account Director: Vivian Wang

Account Executive: Adam Liu

Account Manager: Lloyd Wang

Art Director: Pierrick Jegou, Adrien Goris, Jean-Baptiste Le Divelec

Chief Creative Officer: Fred & Farid

Copywriter: Adrien Goris, Jean-Baptiste Le Divelec, (Social) Chris Wang, Aser Cao

Creative Agency: Fred & Farid Shanghai

Creative Director: Feng Huang, Gregoire Chalopin

Designer: (Web) Jihjan Lee, Frank Lin

Media Planner: Liang Liao, Jalila Levesque, Julien Levêque, Elly Zhang

Digital Production Company

Digital Production: Fred & Farid Shanghai

Producer: Sacha Guyon, Joey Wang, Terry Jin

Category: Automotive , Cars

Genre: Digital