Fred & Farid Shanghai Pits Twitter Vs Weibo for Porsche's '24 Hour Social Race'
To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China.
Fred & Farid tracked the tweets from both sites over 24 hours, with the winner being whoever has the most tweets at the culmination of the event. With 80% of all tweets, China left USA in the dust.
But the Winner? A Twitter team, with 2 926 tweets in 24 hours.
Advertiser: Porsche (China)
Account Director: Vivian Wang
Account Executive: Adam Liu
Account Manager: Lloyd Wang
Art Director: Pierrick Jegou, Adrien Goris, Jean-Baptiste Le Divelec
Chief Creative Officer: Fred & Farid
Copywriter: Adrien Goris, Jean-Baptiste Le Divelec, (Social) Chris Wang, Aser Cao
Creative Agency: Fred & Farid Shanghai
Creative Director: Feng Huang, Gregoire Chalopin
Designer: (Web) Jihjan Lee, Frank Lin
Media Planner: Liang Liao, Jalila Levesque, Julien Levêque, Elly Zhang
Digital Production Company
Digital Production: Fred & Farid Shanghai
Producer: Sacha Guyon, Joey Wang, Terry Jin
Category: Automotive , Cars