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Four Ways Cortana Could Help You in Funny New Microsoft Campaign

McCann North America, 2 years, 5 months ago

McCann's m:united teams with O Positive Films for series of online ads

Four Ways Cortana Could Help You in Funny New Microsoft Campaign

To showcase the Microsoft Phones operating system, Cortana, m:united is launching four wryly anecdotal 15 second online videos highlighting Cortana’s usefulness in everyday life.  

Specifically featured is Cortana’s ability to provide timely business and personal heads-up, as well as proactive traffic alerts.

Whether it is reminding your wife that you let the plumber in, or dispatching a bakery stop alert, Cortana is there to help avoid uncomfortable situations.


Advertiser: Microsoft

Creative Agency

Account Director: Rosemary Calderone

Account Executive: David Mintz

Account Manager: Greg Masiakos

Chief Creative Officer: Andy Azula, John Mescall

Creative Agency: m:united

Creative Director: Steve Sage

Creative Technologist: David Cliff

Director of Integrated Production: Aaron Kovan

Executive Producer: CJ Johnson

Group Account Director: Tina Galley

Managing Director: Kevin Nelson

Producer: Mel Senecal

Project Manager: Stella Warkman

Senior Copywriter: Brandon Willingham

Technology: John Ozbay

Media Agency

Media Agency: EMT


Editor: Owen Plotkin

Post Production / VFX

Post Production House: The NOW corporation

Production Company

Director: Brian Billow

DOP: Darran Tiernan

Production Company: O Positive films

Category: It, phones, Av and computers , Phones

Genre: Comedy