Found Studio Summons the Sun for Take That's New Music Video
Found Studio brings the immense power of the sun to life in Take That’s new music video.
Commissioned by global record label, Universal Music, the brief was to bring life to the sun alongside a performance. Found filmed the band performing in a vast, black space, with the literal and metaphorical world lighting up around them as the song progressed.
The realistic portrayal of the sun was achieved by shining a 1,000-kilowatt lights through a white silk layer. Found Studio used incredible close ups using macro lenses at 200 frames per second to capture the abstract character of the sun, and combined with a little post production were able to create a truly authentic look.
Mike Sharpe, Partner and Creative Director, at Found Studio commented: "We were honoured to work with one of Britain’s most iconic bands to create the video for Let In The Sun. Focusing on the core theme of the track, and the immense power of the sun, we created a striking band performance that sees the guys in a 360º room illuminated by a thin strip of light. Throughout the course of the video the walls of the room slowly raise up to let in more and more light until they are bathed in brilliant beaming sunlight. Shot against a section of strip light, the set was extended by our talented VFX team to create the light effect all around the guys. All the elements of the sun were shot on a second day using various different practical elements and some lovely macro lenses."
Behind-the-scenes of 'Let In The Sun'
Category: Music video , Short films
Genre: Music & Sound Design , Music performance