Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot
When it gets dark, more people become victims of road accidents. But despite that a reflective vest halves the risk of accidents, the forgetfulness and vanity of many of us means we leave home without it.
In an effort to encourage more visibility in the dark, IF insurance in collaboration with the fashion label BACK has developed a reflective collection of outerwear and accessories.
Forsman & Bodenfors created the campaign, with Folke Film producing the film directed by Laerke Herthoni.
Creative Agency: Forsman & Bodenfors
Creative: Agnes Stenberg- Schentz, Joakim Laabraten
Producer: Magnus Kennhed
Director: Laerke Herthoni
DOP: Niklas Johansson
Executive Producer: Joi Persson
Producer: Maja Lobas
Production Company: Folke Film
Category: Clothing/fashion , Day/night wear
Genre: Fashion & Beauty