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Creative

Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot

Forsman & Bodenfors, 2 years, 11 months ago

Collaborates with fashion label BACK & Folke Film for #WatchYourBack campaign

Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot

When it gets dark, more people become victims of road accidents. But despite that a reflective vest halves the risk of accidents, the forgetfulness and vanity of many of us means we leave home without it. 

In an effort to encourage more visibility in the dark, IF insurance in collaboration with the fashion label BACK has developed a reflective collection of outerwear and accessories.

Forsman & Bodenfors created the campaign, with Folke Film producing the film directed by Laerke Herthoni.


Creative Agency

Creative Agency: Forsman & Bodenfors

Creative: Agnes Stenberg- Schentz, Joakim Laabraten

Producer: Magnus Kennhed

Production Company

Director: Laerke Herthoni

DOP: Niklas Johansson

Executive Producer: Joi Persson

Producer: Maja Lobas

Production Company: Folke Film

Category: Clothing/fashion , Day/night wear

Genre: Fashion & Beauty