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Forsman & Bodenfors' Child-voiced GPS Is Helping Keep Roads Safe

Forsman & Bodenfors, 2 years, 2 months ago

Navigation voice automatically switches to child’s voice when driving near schools & day-care centres

Forsman & Bodenfors' Child-voiced GPS Is Helping Keep Roads Safe

In an effort to get drivers to slow down where it matters the most, Forsman & Bodenfors developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. 

In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If website, people are also asked to suggest more locations where the voice should switch to a child’s voice.

The app is available for free download in App Store and Google play.

Creative Agency

Account Director: Maria Bergkvist

Account Manager: Kristina Wilmar, Joachim Levin

Art Director: Samuel Åkesson

Copywriter: Joakim Labraaten

Creative Agency: Forsman & Bodenfors

Designer: Johan Fredriksson

Digital Producer: Andreas Johansson

Planner: Lars Friberg

Producer: Magnus Kennhed

Strategist: Maja Bredberg

Digital Production Company

App/Digital Production: Earth People

App Production: Starcut


Editor: Joakim Pietras

Production Company

Director: Tarik Saleh

DOP: Fredrik Wenzel

Executive Producer: Ylva Axell

Producer: Sophie Hedberg

Production Company: Bacon

Category: Finance/insurance , Insurance

Genre: Apps , Digital