Forsman & Bodenfors Breaks All the Fashion Rules with Iggy Pop & H&M
H&M breaks all the fashion rules in this powerful new campaign from Forsman & Bodenfors.
The film, narrated by Iggy Pop, carries a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want – because there are no rules in fashion but one: Recycle your clothes.
H&M was the first fashion company to launch a global garment collection initiative, driven by the idea that fashion should both look good and do good. The mission now is to create a closed loop in fashion. The idea behind closing the loop is very simple – why should any fashion go to waste when it can be collected, re-used or turned into something new?
This film emphasizes that ambition with a new approach to fashion: you should choose your own style and expression, while at the same time take responsibility for the environment.
With a little help from the icon Iggy Pop, alongside a very long list of additional influencers such as: Supermodels Tess Holliday and Elliot Sailors, Fashion Blogger Pardeep Singh Bahra, emerging Designer Loza Maléombho, Artist Daniel Lismore, Vogue Writer Karley ”Slutever” Sciortino, Boxer Naozumi Tsuchiyama, Eyewear Designer Duo Coco&Breezy, Stylists Joe Kazuaki from TokyoDandy and Yuya Nara, Costume Designer Roberta Haze, Hijabista Mariah Iidrissi and Japans first Kimono Stylist Nobuko Okubo – the film clearly shows that there are no rules in fashion but one: recycle your clothes.
Head of Marketing: (H&M) Daniel Herrmann
Account Manager: Joachim Levin
Creative: Karin Frisell, Anna Qvennerstedt
Creative Agency: Forsman & Bodenfors and H&M Inhouse
Designer: Ellinor Bjarnolf
Digital Producer: Helena Wård
Head of Creative Services: (H&M) Erik Zetterberg
Media Planner: (Head, H&M) Annika Sandström
Music Supervisor: Jenny Ring, Joel Borg
PR: Maja Bredberg, (H&M) Anna Eriksson
Producer: Magnus Kennhed, (H&M) Lars Nilsson
Project Manager: (H&M) Maria Giertz, Karin Brinck, Pär Zetterberg
Senior Account Director: Leif Sorte
Music and Sound
Music Production: Jonas Quant
Sound Design: Stopp
Editor: Leila Sarraf @ Trim
Post Production / VFX
Post Production House: Gangsters
Director: Max Vitali
DOP: Mattias Rudh
Executive Producer: Alexander Blidner
Producer: Tilde Franzén
Production Company: Callboy
Stylist: Denise Östholm
Category: Clothing/fashion , Day/night wear
Genre: Dialogue , Fashion & Beauty