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Football Fans Feel the Frustration in Heineken's 'Unmissable' New Spot

Publicis Italy launches new work for Heineken’s sponsorship of the UEFA Champions League with ad directed by MEGAFORCE

Football Fans Feel the Frustration in Heineken's 'Unmissable' New Spot

Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. With this in mind, the latest Heineken brand campaign is inspirational, light-hearted and universally appealing, taking commonly held beliefs and twisting them with a refreshing Heineken point of view to let you enjoy life more.

This is the latest campaign from Publicis Italy built around Heineken’s sponsorship of the UEFA Champions league. For the digital element of the campaign, POKE - Publicis' digital shop - will provide creative content by dramatising the TVC in new ways, creating solutions with 'World’s Most Unmissable Moments'.

The spot - directed by MEGAFORCE through Iconoclast - sees football fans feeling the burn after missing game-changing football moments due to various (and often silly) distractions. Check it out below. 

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Post Production / VFX

Post Production Company: THE MILL London

Production Company

Production Company: Iconoclast Paris

Executive Producer: Charlotte Marmion


DOP: Lasse Frank

Casting Director: Emma Skowronek


Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)


Editor: Fred Olszak

Creative Agency

Creative Agency: Publicis Italy

Producer: Viviana Biondolillo

Executive Creative Director: Luca Cinquepalmi, Marco Venturelli

Chief Creative Officer: Cristiana Boccassini

Account Executive: Lischa Steiper

Senior Copywriter: James Andrews

Strategic Planner: James Moore

Category: Alcoholic Beverages , Beers

Genre: Comedy , People