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Creative

Football Fan Eats His Words (And Dog Sh*t) In Hilarious New TyC Sports Ad

McCann LATAM, 1 year, 12 months ago

Mercado McCann launches new campaign in Argentina directed by Matías Scartascini & Juan Taratuto

Football Fan Eats His Words (And Dog Sh*t) In Hilarious New TyC Sports Ad

TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths soccer with fun and popular campaigns created by Mercado McCann.

In its latest TV Spot we see a group of friends of a neighborhood soccer club telling a joke about one of them. They recollect a crazy promise one of them made if his club got to a higher division in the soccer league. However, eventually he had to walk the talk.



Creative Agency

Account Director: Victoria Rossetti

Creative Agency: Mercado McCann (Argentina)

Creative Director: Diego Tuya, Darío Rial, Agustín Coste

Head of TV / Production: Agustín Borgognoni

Producer: Hernán Pedros

Post Production / VFX

Producer: Matías Díaz

Production Company

Director: Matías Scartascini, Juan Taratuto

Executive Producer: Geo Orellana, Dolores Llosas

Production Company: Concreto Films

Category: Publications and media , Tv and radio

Genre: Comedy