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Hires, Wins & Business

Fitness Brand Les Mills Appoints gyro Manchester

gyro, 2 years, 3 months ago

Global fitness giant looking to target gyms and health clubs worldwide

Fitness Brand Les Mills Appoints gyro Manchester

Les Mills, one of the world’s leading innovative fitness brands, has appointed gyro Manchester to shape and grow its offering to corporate markets worldwide.

Les Mills, a New Zealand company founded in the 1980s, is the world's largest provider of choreographed exercise-to-music group fitness classes distributed to health clubs. It is internationally renowned for its iconic workout programs such as BODYPUMP and BODYCOMBAT, and most recently its LES MILLS GRIT Series, a high-intensity interval training (HIIT) class.

With more than three decades of experience, the company has grown to more than 15,000 gyms and health clubs in 75 countries, with an estimated 90,000 instructors worldwide and an estimated six million participants every week attending a Les Mills class.

gyro Manchester will partner with Les Mills to develop a business-to-business value proposition and multi-tiered global campaign that will be executed across multiple channels in numerous markets worldwide.

gyro’s impressive portfolio of well-being and fitness experience spans BUPA, Nuffield Health, Priory Group and Workout In.

Danny Turnbull, managing director of gyro Manchester, said: “Les Mills is a cult brand with a dedicated following amongst fitness instructors and fitness fanatics. We are honoured to be tasked with helping expand its offerings into new markets and audiences, as Les Mills looks to sustain its incredible growth trajectory.”

Phillip Mills, CEO of Les Mills, said: "Our mission is simple; we want to create a fitter planet and to do this we need more clubs and facilities delivering Les Mills programmes. We know we can’t achieve this alone and that’s why we have engaged gyro to help us create a truly global and world-class business-to-business strategy which will propel us and our club partners to realising 20 million live workouts every week by the year 2020. Growing our brand presence and penetration in new and existing markets is critical to building a fitter business.”

Category: Gyms , Sports and leisure

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