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Find Out Why This Cake Probably Doesn't Taste as Good as it Looks

TBWA Worldwide, 2 years, 8 months ago

TBWA\HAKUHODO's delectable film proves the creaminess of Aquafresh

Find Out Why This Cake Probably Doesn't Taste as Good as it Looks

Chinatsu Kimura is a professional cake decorator from the Wilton School of Cake Decorating & Confectionary Art in the United States. She was notably the first person from Asia who was appointed as a Wilton lead trainer.

Ms. Kimura features in this new TBWA HAKUHODO film decorating a beautifully detailed cake with impressive technique for a Valentine’s day gift. 

However, you probably won't want to eat the icing on this cake. It's made entirely out of toothpaste!


Advertiser: Aquafresh

Creative Agency

Account Executive: Mamiko Hikichi

Account Manager: Sayaka Ohno

Art Director: Yoshihiro Kono

Copywriter: Naoto Ichikawa

Creative Agency: TBWA HAKUHODO

Creative Director: Kenta Ikoma


Editor: Yoshitaka Honda / Toshiro Nishiwaki

Production Company

Director: Kazuma Kitada

DOP: Shingo Ikeura

Executive Producer: Shunichi Takano

Producer: Tatsuhiro Ishikawa

Production Company: TYO Productions1

Production Manager: Yuhei Mano

Category: Beauty/health , Dental care