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FCB West's New Levi's Ad Is Full of Style & Swagger

FCB US, 2 years, 2 months ago

Rattling Stick produces suave new spot directed by Sara Dunlop

FCB West's New Levi's Ad Is Full of Style & Swagger

A new execution of the global “Live in Levi’s” campaign from FCB West, featuring the 501 CT, launches in U.S. cinemas this week, globally in cinemas later this month and on TV in early September. 

The 501 CT is a modern take on the classic 501, just as the spot is a current take on a classic Levi’s commercial. It features today’s Levi’s guy — he’s as sexy and self-assured as ever but with a modern, softer side. The track, “You Rascal You” by Hanni El Khatib, helps convey the rock and roll Levi’s attitude that has long been a cornerstone of the brand’s essence. 

Creative Agency

Account Director: Rebecca Pollock

Account Executive: Abby McBeth

Account Manager: Lauren Geismar

Art Director: Amy Matheu & Jacob Pepper

Chief Creative Officer: Karin Onsager-Birch

Creative Agency: FCB West

Group Account Director: Vicki McRae

Group Creative Director: Colin McRae, Karl Dunn and Adam Nowak

Senior Copywriter: Chris Waigand & Steve O’Brien

Senior Producer: Rob Lee


Edit Company: Optimus

Editor: Nate Cali

Producer: Therese Hunsberger

Production Company

Director: Sara Dunlop

Executive Producer: Joe Biggins

Producer: Stuart Bentham

Production Company: Rattling Stick

Category: Clothing/fashion , Day/night wear

Genre: People