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FCB Toronto & Chicago's Beautiful Film Aims to Legalize Gay Marriage

FCB US, 2 years, 5 months ago

Agencies collaborate with director Ben Flaherty to launch touching PFLAG Canada spot

FCB Toronto & Chicago's Beautiful Film Aims to Legalize Gay Marriage

A wedding day. Memories that last a lifetime. A bride exchanging vows with her bride. A groom embracing his husband for the very first time. The gathering of two families coming together to celebrate the union of two people who are in love.

And still, today, so many people are denied this right.

Led by advertising agency FCB Toronto, in partnership with FCB Chicago, “Nobody’s Memories” was created for PFLAG Canada, Canada’s only national organization that helps all Canadians with issues of sexual orientation, gender identity and gender expression. Because as the video so beautifully illustrates, it’s no surprise that any memories associated with LGBT family, love and commitment belong to nobody. Why nobody? Because it never happened.

As the US Supreme Court begins hearing oral arguments to decide whether or not states have the right to ban gay marriage, we’re asking you to share this video with your readers to remind everyone that wedding day memories are a right of everyone.

You can learn more about the campaign at, where visitors to the site will be able to sign a petition to legalize same-sex marriage.

Creative Agency

Account Manager: Cynthia Roach, Rebecca Gorveatt

Copywriter: Krystle Mullin

Creative Agency: FCB Toronto/FCB Chicago

Creative Director: Jon Flannery, Jeff Hilts

Media Planner: Shannon Pluem, Ryan Ghaeli

Print Producer: Victor Carvalho

Music and Sound

Executive Producer: Jared Stachowitz

Music Production: RMW

Sound Engineer: Jason Ryan


Edit Company: Lord + Thomas

Editor: Ilsa Misamore

Production Company

Director: Ben Flaherty

Executive Producer: Katie Roach, Josh Greenberg

Line Producer: Carra Greenberg

Production Company: Lord + Thomas, Duckpond Creative

Category: Charity , Corporate and social

Genre: People