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FCB Inferno Looks to the Future with New Department of Education Spot

FCB EMEA, 1 year, 12 months ago

Tomboy's Kirk Jones directs real teachers for The National College for Teaching & Leadership

FCB Inferno Looks to the Future with New Department of Education Spot

The National College for Teaching & Leadership (NCTL), an Executive Agency of the Department for Education, today launches an integrated campaign, by FCB Inferno, to raise the status of the teaching profession and attract high-quality graduates.

This is the second phase of the successful  ‘Your Future, Their Future’ campaign, also developed by FCB Inferno, which launched in September 2014, featuring Mr Burton from Educating Yorkshire. The work emphasises the benefits of teaching, such as career satisfaction and the rewarding influence on students, whilst also highlighting the competitive benefits of choosing a career in teaching.

A television spot, featuring real teachers, brings the impact they have to life. The film begins with a teacher asking ‘what does a good teacher make these days?’. We are then taken on a journey through various classrooms, with teachers from different disciplines discussing the impact they have on the individuals they teach. The final teacher, standing backstage at a school production, states ‘and if you want to know what else a good teacher’s probably more than you think’. The film ends with the line ‘Your Future. Their Future.’

The film will be on air for one month, also to run in the new year. The campaign will also play out via digital banners, Video on Demand and a new suite of social assets.

Creative Agency

Account Director: Jenny Kowalczyk

Art Director: Ben Edwards & Julia Ferrier

Chief Creative Officer: Gary Robinson

Copywriter: Dave Mygind & Martin McAllister

Creative Agency: FCB Inferno

Planner: Michael Case

Producer: Rosie Hutchinson

Senior Account Executive: Alice Poole

Senior Account Manager: Jessie Landers

Senior Producer: Mandy Boyter

Music and Sound

Sound Design: Angell Sound


Editor: Charlie Di Placido

Post Production / VFX

Post Production House: UNIT

Production Company

Director: Kirk Jones

DOP: Tristam Cones

Executive Producer: Barnaby Spurrier

Production Company: Tomboy Films

Category: Corporate and social , Education

Genre: Dialogue , People