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Creative

FCB Cape Town Sings a Wonderful World in New Engen Ad

FCB EMEA, 2 years, 11 months ago

Egg Films' Kevin Fitzgerald channels the Louis Armstrong classic

FCB Cape Town Sings a Wonderful World in New Engen Ad

Engen recently launched a retail TV commercial that promises to put ‘the good’ in your morning.

Inspired by Engen’s long-standing brand promise, ‘With us you are Number One’, and the fact that South Africans believe in starting their day well, the ad was developed by FCB Cape Town’s Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Art Director Janine Caboz and Copywriter David Bassett.

It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop. ‘What a Wonderful World’, the famously catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.

The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.


Advertiser

Advertiser: Engen Petroleum

Creative Agency

Account Manager: Nadja Srdic, Jonathan Chipps & Charlotte Holsten

Creative Agency: FCB Cape Town

Art Director: Janine Caboz

Copywriter: David Bassett

Creative Director: Aaron Harris

Executive Creative Director: Mike Barnwell

Strategist: Robin Nixon & Krystal Schroder

Music and Sound

Artist: Louis Armstrong

Post Production / VFX

Post Production House: Left Post Production/Stash Studios/Black Ginger

Production Company

Director: Kevin Fitzgerald

Producer: Jon Ronbeck

Production Company: Egg Films

Category: Gas , Utilities

Genre: Music performance