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Creative

Fallon Bumps & Bops for Loctite's Brilliantly Freaky Super Bowl Spot

staging.lbbonline.com, 2 years, 8 months ago

Tim & Eric wield their fanny-packs and shoot bizarre commercial for the glue brand

Fallon Bumps & Bops for Loctite's Brilliantly Freaky Super Bowl Spot

Super glue brand Loctite debuted its Super Bowl commercial yesterday, and boy has it gone down a treat.

Devised by creative agency Fallon & directed by Tim & Eric, the relatively unknown glue brand made its way to Super Bowl stardom with a group of bumping & bopping characters, all with Loctite fanny packs. Between some of the more serious Ads, Fallon lifted the spirits of viewers with the rather peculiar dance moves and a catchy tune.



Advertiser

Advertiser: Loctite

Creative Agency

Creative Agency: Fallon

Post Production / VFX

Motion Graphics: The Mill

Production Company

Director: Tim & Eric

Category: Home appliances , Tools

Genre: Comedy