Fallon Bumps & Bops for Loctite's Brilliantly Freaky Super Bowl Spot
Super glue brand Loctite debuted its Super Bowl commercial yesterday, and boy has it gone down a treat.
Devised by creative agency Fallon & directed by Tim & Eric, the relatively unknown glue brand made its way to Super Bowl stardom with a group of bumping & bopping characters, all with Loctite fanny packs. Between some of the more serious Ads, Fallon lifted the spirits of viewers with the rather peculiar dance moves and a catchy tune.
Creative Agency: Fallon
Post Production / VFX
Motion Graphics: The Mill
Director: Tim & Eric
Category: Home appliances , Tools