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Exit Films Sydney's Kiku Ohe Directs Heartfelt New Bupa Spot

Exit Films Sydney, 2 years, 1 month ago

Kiku directs a beautiful new campaign for Bupa through Publicis Mojo

Exit Films Sydney's Kiku Ohe Directs Heartfelt New Bupa Spot

Exit's Kiku Ohe directs a beautiful and heartfelt campaign for Bupa, Health & Caring. Through Publicis Mojo, written by Creative Director Ryan Petie and Art Director Andy Geppert, the campaign shows how Bupa is more than just a health insurance company. It is a brand committed to building and providing health and care services delivering more personalised care; with it's first Bupa GP clinic in Sydney, Bupa dental clinics and optical stores, and over 65 Bupa Aged Care homes.

Kiku has a wonderful approach to his subjects and through experience has developed an understanding of how to subtly create a relaxed working environment whereby his cast feel comfortable within themselves and in front of the camera. Representative of the brand's core values and integrity, he has presented the company from a very real, honest and human perspective.

"It was a true pleasure to craft the positive and inspirational human stories within this campaign in an untouched way. It was a humbling experience working with the passionate and dedicated Bupa health care workers and seeing first-hand the benefit to their customers" says Ohe.

In addition to the cinema and TVC spots, the campaign also called for additional online content. Directed by Exit’s Content Director Tom Campbell, Tom worked with Kiku to create a further four films that expanded on the real stories featured in the TVC. 


Brand: Bupa

Creative Agency

Agency Production: Publicis Mojo

Art Director: Andy Geppert

Creative Director: Ryan Petie

Strategy Director: Simone Waugh

TV Producer: Vicki Lee

Music and Sound

Music Production: Electric Dreams


Edit Company: Method Studios Melbourne

Editor: Peter Sciberras

Production Company

Director: Kiku Ohe

DOP: Sam Chiplin

Executive Producer: Kim Wildenburg

Producer: Fiona Pakes

Production Company: Exit

Category: Beauty/health , Health care

Genre: People