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Creative

Evian Teams with Underwear Brand Le Slip Français for a Unique New Collection

BETC Paris, 2 years, 3 months ago

BETC Paris launches collaborative pop up collection for babies and ex-babies

Evian Teams with Underwear Brand Le Slip Français for a Unique New Collection

Evian's natural mineral water has been poured from a source in the French Alps for thousands of years. Le Slip Français is a bit younger, but its just as pure, natural and full of energy! Just as evian puts it 'Youth is a state of mind'.

Now, for the first time, the two brands join forces and launch a collaborative pop up collection for babies and ex-babies!

From the 9th of July, discover the evian x Le Slip Français collection, 100% Made in France, on www.leslipfrancais.fr and in the stores in Paris.

The collection is a continuation of the side-by-side print campaign 'Little Big Baby' brought out by BETC for evian earlier this summer, with one of the visuals showing a baby wearing swimming trunks from Le Slip Français!


Creative Agency

Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle

Copywriter: Valérie Chidlovsky

Creative Agency: BETC Paris

Creative Director: Agnès Cavard, (Assist) Felix Falzon

Executive Creative Director: Filip Nilsson

Photographer: Jean-Yves Lemoigne

Producer: Sarah Belhadj

Production Company

Production Company: Isabelle Severi

Category: Clothing/fashion , Underwear