Evian Teams with Underwear Brand Le Slip Français for a Unique New Collection
Evian's natural mineral water has been poured from a source in the French Alps for thousands of years. Le Slip Français is a bit younger, but its just as pure, natural and full of energy! Just as evian puts it 'Youth is a state of mind'.
Now, for the first time, the two brands join forces and launch a collaborative pop up collection for babies and ex-babies!
From the 9th of July, discover the evian x Le Slip Français collection, 100% Made in France, on www.leslipfrancais.fr and in the stores in Paris.
The collection is a continuation of the side-by-side print campaign 'Little Big Baby' brought out by BETC for evian earlier this summer, with one of the visuals showing a baby wearing swimming trunks from Le Slip Français!
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
Copywriter: Valérie Chidlovsky
Creative Agency: BETC Paris
Creative Director: Agnès Cavard, (Assist) Felix Falzon
Executive Creative Director: Filip Nilsson
Photographer: Jean-Yves Lemoigne
Producer: Sarah Belhadj
Production Company: Isabelle Severi
Category: Clothing/fashion , Underwear