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Editors' Choice

Ever Wonder Where the Unicorns Went? BETC Paris & CANAL+ Have the Answer

BETC Paris, 2 years, 8 months ago

Editors' Choice: New commercial sees a portion of Noah's ark that was left out of the bible

Ever Wonder Where the Unicorns Went? BETC Paris & CANAL+ Have the Answer

With “Unicorns” BETC presents a classic CANAL+ ad; it’s funny, dramatic and epic, with top notch production and direction.

The film celebrates the broadcaster’s talented screenwriters and showcase of original programming consisting of series, documentaries and fictions, created by and for CANAL+.

With the tagline 'We love making up stories' we’re taken on an adventure with Noah and his ark where we see a side of the unicorn that we don’t usually associate with the mythic creatures.

Once again, BETC Paris turned to director Matthijs Van Heijningen, who also was behind The Closet and The Bear. The film was produced through Parisian production house Soixante Quinze.

"The most complicated part of making the film was the kind of epic discussions we had about what a pair of Unicorn b***s actually look like, because obviously no one has ever seen them. We thought of putting stars there, or little furry things. We ended up opting for a bit of sobriety. Well, a sort of sobriety at least…” said Stéphane Xiberras, CCO and President, BETC Paris.

Advertiser

Advertiser: CANAL+

Creative Agency

Art Director: Aurélie Scalabre

Copywriter: Patrice Dumas

Creative Agency: BETC

Creative Director: Olivier Apers

Executive Creative Director: Stéphane Xiberras

Managing Director: Bertille Toledano, Guillaume Espinet, Elsa Magadoux

Planner: Maria Galleriu, Sarah Lemarie

TV Producer: Isabelle Ménard

Music and Sound

Music Production: Kouz

Offline

Editor: Jono Griffiths

Post Production / VFX

Post Production House: Mikros

Production Company

Director: Matthijs Van Heijningen

DOP: Joost Van Gelder

Producer: Yuki Suga

Production Company: Soixante Quinze

Category: Publications and media , Tv and radio

Genre: Comedy , Visual VFX