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Hires, Wins & Business

Eve Sleep Selects Semaphore London as PR & Creative Content Partner

staging.lbbonline.com, 2 years, 6 months ago

Agency appointed by online mattress company without a pitch

Eve Sleep Selects Semaphore London as PR & Creative Content Partner

Semaphore London is pleased to announce its partnership with eve sleep. The agency will become the strategic PR and creative content partner to the VC backed start up. The agency was appointed without a pitch. 

eve is a revolutionary new company. Simply, they make the best mattress on the market. In addition to product quality, the company has placed design quality at the heart of its business. Every stage of a customer’s experience of an eve mattresses has been designed to be simple and beautiful. From the ecommerce site that is straightforward and easy to use to the ground breaking delivery system that brings the mattress to your door in an perfectly designed box inside of 24hrs, design thinking has been woven into the core of the business.

eve was founded by former 4Creative brand specialist and photographer Kuba Wieczorek, who heads up the company as Creative Director alongside CEO and serial entrepreneur Jas Bagniewski. COO Joe Moore and Head of Product James Fryer complete the line up. The teams’ ambition was to disrupt a business in dire need of improvement – revolutionising each aspect of buying one of life’s essentials. 

Then company’s focus on simple, beautiful design will inform the campaigning work Semaphore and eve create together, which will include consumer facing earned media management and creative production. 

Says Kuba Wieczorek, eve Creative Director: “We’re a rapid growth, fast moving business and Semaphore London is the perfect partner to help us achieve our marketing ambitions. We needed an agile, earned media focussed agency that also understands how to deliver top creative content, and the guys at Semaphore were our first and only call.”

Says Aaron Cole, founding partner of Semaphore London: “Launching a new business into the market is always a fun challenge, but finding a team that also has creative ambition like eve is enormously exciting. eve is a genuinely disruptive brand and being able to grow in partnership with a company on such an exciting trajectory is a perfect fit for Semaphore London.”

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