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Hires, Wins & Business

Erwin Bakker Appointed BBDO Group Germany's New CFO

Financial expert joins from Dentsu Aegis Germany

Erwin Bakker Appointed BBDO Group Germany's New CFO

BBDO Group Germany will shortly have a new CFO. On August 15, Erwin Bakker will be taking up the post of chief financial officer (CFO).

With Erwin Bakker, the BBDO Group is enlisting the services of a manager who is regarded as one of the foremost financial experts within the marketing sector. Bakker will bring genuine, successful expertise gained over many years in the fields of Finance, Administration and Business Development.

Bakker is joining the BBDO management team from the Dentsu Aegis Germany agency group, where he served as CFO for just under four years. Before that, he was employed by, among others, the agency groups Hirschen Group, Publicis Germany and FCB Germany, in each case as CFO. A native of the Netherlands, Erwin Bakker has degrees from the Business School in The Hague (Marketing Communication) and the Management Academy in St. Gallen (Controlling).

Marianne Heiss, CEO of BBDO Group Germany, says: "I am looking forward to working with Erwin Bakker, who will be providing us with continuity and with his immense experience and who also impressed us as a person. Together with him and with our agencies' management, we will maintain the success story of our BBDO Group in Germany and further expand the strengths of our network."

Bakker adds: "The BBDO Group with its agencies in various sectors of marketing and communication has an outstanding position in the marketplace. I am delighted that I will now be serving this successful network as CFO. As well as that, I am really looking forward to working with the inspiring team, which I have been getting to know over the past few weeks, and the great people at BBDO."

With the recruitment of Bakker, Heiss will be relinquishing her functions as CFO of BBDO Group Germany, which she has been performing on an interim basis since the beginning of March alongside her functions as CEO. From August 15 onward, the management team will therefore comprise the following members: Marianne Heiss (Chief Executive Officer), Frank Wolfram (Chief Digital Officer), Till Diestel (Chief Creative Officer), and Erwin Bakker (Chief Financial Officer).
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