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Creative

Energy BBDO Plays Real Life PacMan for Bud Light's Epic Super Bowl Ad

staging.lbbonline.com, 2 years, 8 months ago

Budweiser fan gets transported to the 80's for some old school fun

Energy BBDO Plays Real Life PacMan for Bud Light's Epic Super Bowl Ad

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

Energy BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

Advertiser

Advertiser: Bud Light

Creative Agency

Account Director: Sean Brewster

Account Executive: Zane Chao

Account Managers: Emily Schowengerdt

Art Director: Aaron Pendleton

Chief Creative Officer: Mark Taylor

Copywriter: Miller Jones

Creative Agency: Energy BBDO

Executive Creative Director: Sam Bergen

Executive Producer: Rob Tripas

Group Account Director: Kevin Bogusz

Head of TV / Production: Rowley Samuel

Managing Director: Jeff Adkins

Planning Director: (Group) Sean Girardin, Shannon Smiley

Music and Sound

Audio Post Production: Another Country

Music Production: Comma Music

Music Supervision: Daniel Kuypers

Offline

Edit Company: Cut and Run

Editor: Jay Nelson

Producer: Remy Foxx

Post Production / VFX

Colourist: Stefan Sonnenfeld @ Company 3

Post Production House: Method

Producer: Lauren Roth

Production Company

Director: Fredrik Bond

Executive Producer: Kate Leahy

Production Company: MJZ

Production Manager: Beth Schiffman, (Asst) Will Vudmaska

Category: Alcoholic drinks , Beers

Genre: Experiential