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Creative

E-Cig Brand Brilliantly Parodies a Tarantino Classic in This Launch Spot

staging.lbbonline.com, 2 years, 9 months ago

DHP Studios film for 7Stripe sees a torture scene gone wrong thanks to a lack of smoke

E-Cig Brand Brilliantly Parodies a Tarantino Classic in This Launch Spot

This quite brilliant ode to Quentin Tarantino’s Reservoir Dogs is the launch film for UK electronic cigarette brand 7Stripe. 

Created and produced by London-based creative production company DHP Studios, the film taps into a long line of on-screen smoking heritage with a stroke of smart humour. “Through the recognisable cinematic style we aimed to evoke the memories of a scene with which our target audience can relate. We then injected an element of humour and ended up with this final product that lends itself to a viral audience,” said a DHP Studios representative. 


Advertiser

Brand: 7Stripe

Creative Agency

Creative Agency: DHP Studios

Art Director: Courtney Robinson

Creative: Lizzie Stables, Eduardo Luis B Oliveira

Creative Director: Harry Coulthard

Production Company

Director: Ben Collins

DOP: Joel Craigs, Charlie Cook

Producer: Chloe Cronyn

Production Assistant: Jessica Greshoff

Production Company: DHP Studios

Category: E-cigarette , Pharmacy

Genre: Comedy , People