Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Dumb Ways to Halloween

McCann Asia Pacific, 2 years, 11 months ago

Editors' Choice: McCann Melbourne’s careless creatures are back for a spooky treat

Dumb Ways to Halloween

Dumb Ways to Die plus theramin – how could we resist? The rail safety steamroller of a campaign from McCann Melbourne is back for a ghoulish, Halloween-themed adventure. This time fans can choose whether it will be death by trick or death by treat – and both demises are equally grisly.

The film re-animates animator Julian Frost’s distinctive flash style and puts a spooky spin on composer Ollie McGill’s original ditty. 




The Metro Train Melbourne campaign won nearly every advertising award going in 2013 and the original spot has clocked up over 90 million views on Youtube. It’s the campaign that catapulted McCann Melbourne’s John Mescall into the global spotlight and into the role of Global ECD at McCann. There have been several official spin-offs, including a Valentines version earlier this year, and even more unofficial parodies including a Minecraft Edition, a movie edition and a videogame edition.


Category: Corporate and social , Road safety

Genre: Animation