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Droga5 Takes Matters into Its Own Hands with Unruly COACH Christmas Ad

Droga5 New York, 1 year, 10 months ago

‘Naughty’ lady heads to the North Pole to pay Santa a visit

Droga5 Takes Matters into Its Own Hands with Unruly COACH Christmas Ad

Droga5 has launched this rebellious Christmas film for bag company COACH. 

Directed by Arts & Sciences’ Matt Aselton, the spot sees a mischievous lady, deemed naughty by Santa and unfitting for presents this Christmas, take matters into her own hands. She heads to the North Pole, gifts Santa a knuckle sandwich, takes her coveted present and even makes a sly change to her Christmas fortunes for the forthcoming year. 

Post production and editorial was handled through Arcade Edit, grading through Company 3 and Sonic Union were behind the sound. 


Brand: COACH

Creative Agency

Account Manager: Belle Bonar

Art Director: Jen Lu, Giulia Magaldi (Jnr.)

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Operating Officer: Susie Nam

Copywriter: Spencer LaVallee, Frank Garcia (Jnr.)

Creative Agency: Droga5

Creative Chairman: David Droga

Creative Director: Felix Richter, Alexander Nowak

Head of Broadcast: Ben Davies

Head Strategist: Chet Gulland

Producer: Bill Berg (Broadcast)

Project Manager: Dean Farella

Strategist: Quinn Morrissey (Junior)

Strategy Director: Will Davie

Music and Sound

Producer: Pat Sullivan

Sound Design: Sonic Union

Sound Mix: David Papa


Edit Assistant: Chris Angel

Edit Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Producer: Gavin Carroll

Post Production / VFX

Colourist: Tom Poole

Flame: Tristian Wake

Grade: Company 3

Post Production House: Arcade Edit

Producer: Gavin Carroll

Production Company

Director: Matt Aselton

DOP: Corey Walter

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Producer: Zoe Odlum

Production Company: Arts & Sciences

Category: Accessories , Clothing/fashion

Genre: Comedy , People