Droga5 NY's Air Wick Scent Decorator Matches Your Mood for Your Home
Droga5 has launched a new website app called Scent Decorator for global brand Air Wick.
The first of its kind in the air care category, ScentDecorator.com is rolling out across much of the North America/Western Europe region, including Canada, UK, Spain, Italy and Poland this year. Additional roll-out will follow in other international markets later this year. The site is also optimized for mobile, making it easy to access anytime, anywhere.
Very simple in use, a user is prompted to choose at least three images on the homepage that match the environment they're looking to create in their home. They are then presented a page detailing the desired mood, as well as suggested Air Wick products, home décor tips and DIY projects from expert bloggers to bring that mood to life. The tips and projects are practically as simple to do as the app itself.
The website is backed by extensive research with leading fragrance experts. These experts allowed Air Wick to take visual + mood + scent intelligence and have it result in an actual product to match, and tips for your home to help bring to life this combination made specifically for your mood.
As a result of the in-depth research, there are trillions of image combinations you can do that will result in one of the 16 moods, so the Scent Decorator can be used time and time again at any point for any room.
ScentDecorator.com will continue to be updated as new Air Wick products are released and new content is added by partner design and DIY experts.
Advertiser: Air Wick
Art Director: Jen Lu
Account Director: Kristoffer Aldorsson
Chief Creative Officer: Ted Royer, (Creation) SallyAnn Dale
Chief Strategy Officer: Jonny Bauer
Copywriter: Spencer LaVallee
Creative Agency: Droga5 NY
Creative Chairman: David Droga
Designer: Deanna Solis
Group Account Director: Olivia Legere
Group Creative Director: Tim Gordon
Head of TV / Production: Niklas Lindstrom
Interactive Producer: Ranee Kumar
Project Manager: Courtney Kosup
Strategist: (Sr Content) Eve Zell, (Comms) Bryn Little
Strategy Director: (Group) George Bennett, Will Davie
UX: (Director) Daniel Perlin, (Sn Design) Anni Ha
Digital Production Company
Developer: (Sr) Jim Alexander
Tech Director: Keath Chan
Category: Air freshneshers , Home