Droga5 NY Removes Women from Ads to Highlight Gender Inequality
Yesterday, March 8, International Women’s Day, the Bill, Hillary & Chelsea Clinton Foundation’s No Ceilings: The Full Participation Project engaged in a collaborative effort to raise awareness that women are “not there” yet on issues of gender equality. For a full day, the media landscape was eerily devoid of women, and the public will be directed to NOT-THERE.org to learn why.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” said Clinton Foundation Vice Chair Chelsea Clinton.
“By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”
NOT THERE, which was created in collaboration with award-winning agency Droga5, coincides with the release of the No Ceilings Full Participation Report, a 20-year data driven review on the status of women and girls since 1995, when Secretary Clinton called on the international community to ensure that “women’s rights are human rights.” At NOT-THERE.org viewers are able to see the facts on gender equality in full focus and are encouraged to learn more and explore the interactive series of data visualizations created by No Ceilings.
Condé Nast, for the first time in history, removed the cover images on Vogue, Glamour, SELF, Allure, Teen Vogue, W, and Brides and direct readers to NOT-THERE.org to learn about gender equality. On Clear Channel Outdoor’s Times Square billboard, the largest digital ad display in North America, Beats by Dre removed images of women and directed tourists from around the world to visit NOT-THERE.org.
Invaluable advertisements from Unilever brands Dove and TRESemmé, Under Armour, kate spade new york, the New York City Ballet, and many more removed women and direct audiences to NOT-THERE.org. Additionally, the NOT THERE campaign and No Ceilings data will be featured in Snapchat's newly launched "Discover" platform as a day-long takeover of Snapchat's "Snap Channel." And, iHeartMedia radio stations across the country will launch an on-air NOT THERE campaign that will play clips by iconic female artists – sans the female vocal track. For a full list of locations, click here.
“I think sometimes the media gives the false impression, through its visual imagery, that women are treated equally in the global conversation. It is important for us to correct that impression, even symbolically on March 8, to move the conversation forward and create real change," said Anna Wintour, Artistic Director of Condé Nast and Editor-in-Chief of Vogue.
Once on NOT-THERE.org, visitors are greeted by the voices of Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi, and Sienna Miller, who came together in a sharable video to inspire Americans to learn the facts on gender equality and inspire action on a global scale.
Advertiser: Bill, Hillary & Chelsea Clinton Foundation
Account Manager: Lucy Santilli
Art Director: Inna Kofman
Chief Creative Officer: Ted Royer, (Creation) Sally-‐Ann Dale
Chief Strategy Officer: Jonny Bauer
Copywriter: Colin Lord
Creative Agency: Droga5 New York
Creative Chairman: David Droga, (Vice) Andrew Essex
Creative Director: Casey Rand, Karen Land Short
Executive Creative Director: Kevin Brady
Group Account Director: Heidi Rick
Head of Art: Cliff Lewis
Head of Technology: Keath Chan
Head of TV / Production: Ben Davies
Interactive Producer: Benny Goldman
Photographer: Paul McGeiver
Print Producer: (Sr) Cindy Perez
Head of Print Production: (Sr) Cindy Perez
Producer: Sharon Mendelow, (Assist) Robert Ohman
Project Manager: Bianca Jose
Strategist: (Comms) Elsa Staura
Strategy Director: (Group) George Bennett, Katy Alonzo
TV Producer: Verity Bullard
UX: (Director) Daniel Perlin
Interactive / Digital Agency
Developer: (Principal) Simon Abrams
Developers: Jim Alexander, Judith Desire
Music and Sound
Music Production: APM Music
Edit Company: Droga5 Studios
Editor: Joseph Schulhoff
Post Production / VFX
Animation: Chris Mennuto
Executive Producer: Melanie Wickham
Post Production House: The Mill NY
Production Coordinator: Alex Bader and Devan Saber
Print / OOH
Retoucher: John Ciambriello, (Coordinator) Michelle Leedy
Director: Alison Maclean
DOP: (Droga5) Alex Cullen
Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez
Producer: Christopher Grove, (Droga5) Jessica Bermingham
Production Company: Park Pictures & Droga5 Studios
Category: Corporate and social , Social