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Droga5 NY Goes Star-bound with Stunning Solar Powered NRG Spot

Droga5 New York, 2 years, 2 months ago

'Photon' film directed by Johnny Green reveals an astonishing fact about solar power

Droga5 NY Goes Star-bound with Stunning Solar Powered NRG Spot

Following NRG’s recent brand campaign, Power Behind The Plug - which introduced #SmartEnergyRevolution - Droga5 New York has just launched a campaign for NRG Home Solar. 

Sicily Dickenson, CMO, NRG, commented: “Today there’s still some skepticism about solar, but when you look at it through the certainty of the sunrise it’s clear there’s nothing preventing us from putting more of the sun’s energy to work. NRG is giving homeowners the confidence to go solar at home so they can reap the savings and environmental benefits of a move to smarter energy sources.”

The film, “Photon,” takes you on the journey of a single photon of light from the sun, to a family home, with two possible scenarios: the first, a dead end. Wasted energy hitting the roof of the house with no end result. In the second scenario, the photons hit the solar panels on the roof of the home, providing all the power a family needs to go about their typical day. The films’ VO explains the astonishing fact that enough sun light hits the earth every hour to power everything on it for an entire year, pointing out that all we need to do is take the step to harnessing that and turning it into power, to let the power in. 

The campaign comprises the "Photon" film, which is running in cinema, TV and online. There are digital activations and social posts on Twitter, Facebook and Instagram “Sunset Social” posts to @NRGHomeSolar, which further the conversation with nightly posts at the time the sun sets, telling NRG Home Solar followers how much solar energy was harnessed that day.

Outdoor installations in New York, Los Angeles and San Francisco, will educate consumers on the cost savings that solar energy can provide them with users having the opportunity to interact with the solar panels to “Claim their power” and collect the dollar amount their energy is worth. Billboards such as the one at the iconic Hotel Figueroa location in Los Angeles convey messages about how much energy the sun has the potential to generate, with a call for consumers to visit the Website for a quote. 

The weight of the campaign will run in California, a key geographical market for NRG’s Home Solar product. 

Creative Agency

Account Director: Kristoffer Aldorsson

Account Manager: Morgan Murray,

Art Director: J.J. Kraft, Jon Randazzo

Chief Creative Officer: Ted Royer

Chief Strategy Officer: (Global) Jonny Bauer

Copywriter: German Rivera Hudders, Jordan Kramer, Abe Chuang,

Creative Agency: Droga5

Creative Chairman: David Droga

Creative Director: Rick Dodds, Steve Howell

Creatives: (Chief Creation Officer) Sally-Ann Dale

Director of Communications Strategy: Elsa Stahura

Director of Integrated Production: (Business) Dianne Richter

Executive Creative Director: Neil Heymann

Executive Producer: Jesse Brihn

Group Account Director: Matt Ahumada

Head of TV / Production: Ben Davies

Project Manager: Connor Hall

Senior Business Manager: (Production) Matthew Friday

Social Creative: (Art Director) Kay Kim, (Copy) Abe Chuang

Strategist: (Social) Calvin Stowell, (Comms) Parks Middleton

Strategy: (Head) Chet Gulland

Strategy Director: (Group) Harry Roman, Dan Wilkos

Music and Sound

Audio Post Production: Sound Lounge

Music Production: Wave Music

Producer: Nick Payne & Sarah Giles (Wave Music), Amy Daniels (Wave Studios)

Song: Robert Gulya, 'Photon Journey'

Sound Design: Ed Downham

Sound Engineer: Seth Phillips, Justin Kooy

Sound Mix: Ed Downham

Sound Production: Wave Studios


Edit Assistant: Alyssa Oh

Edit Company: Rock Paper Scissors

Editor: Biff Butler

Executive Producer: Eve Kornblum

Producer: Lisa Barnable, Chris Noviello

Post Production / VFX

CG: (Lead) Ruben Vandebroek, Joji Tsuruga

Compositor: (Lead) Kyle Cody

Executive Producer: Sean Costelloe

Matte Painting: Cedric Menard, Marco Iozzi

Post Production House: The Mill

Producer: Jeremy Moore

Print / OOH

Line Producer: Heather Heller

Production Company

Directors: Johnny Green

DOP: Alwin Kuchler

Executive Producer: Jeff McDougall

Managing Director: Dave Morrison

Producer: Jenn Ingalls

Production Company: Reset

Production Manager: Amanda Clune

Category: Elecric , Utilities

Genre: Visual VFX