Droga5 London Wins Impulse Fragrance Global Business
Following a pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its growing roster.
Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an impactful and memorable campaign that resonates with its loyal audience and new fans alike. Presently, Impulse products are available in Argentina, Australia and Europe. The campaign is set to make its debut in 2017 and comprise digital, TV, social and print, with the media budget to be determined.
“It’s an honor to partner with such a prestigious creative agency such as Droga5 in our quest to have millennials fall in love with Impulse again,” said Eugenia Zalis, Global Brand Vice President at Unilever. “The brand is undergoing an exciting new global re-launch and we are confident that we have now found the ideal partner to help us communicate this to girls all over the world.”
“Impulse has a rich history of communicating with its audience of young women in famous, engaging and culturally resonant ways”, said Amy Garrett, Head of Client Development at Droga5 London. “This is a fantastic opportunity to continue that rich history, but in a way that's on trend and beyond and the way love, romance and female confidence have changed.”
The business win follows two executive appointments in the Droga5 London office - Bill Scott as Chief Executive Officer and David Kolbusz as Chief Creative Officer.
Category: Beauty/health , Deodorant