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Editors' Choice

Droga5 Gets a Taste of the 80s with Hilarious Johnsonville Sausage Music Video

Droga5 New York, 2 years, 3 months ago

Editors' Choice: D5 Films' Mike Long shoots parody of classic album commercials with 'Ballad of Bratsgiving'

Droga5 Gets a Taste of the 80s with Hilarious Johnsonville Sausage Music Video

For the past few months, Johnsonville and Droga5 have been hard at work launching some pretty hilarious content. From the first spots introducing Johnsonville’s brand platform, “We don’t make sausage. We make family. And sausage”, to last month’s “Bratfast in Bed”, it’s apparent that sausage is on fire these days. And now we move onto another time to celebrate family and delicious Johnsonville sausage - The holidays! Turns out that Johnsonville’s favorite holiday is August 16, which is National Bratwurst Day, or better known to us as “Bratsgiving”.

In 2014, Johnsonville introduced the world to the magic and splendor of Bratsgiving. But, it became glaringly obvious that Bratsgiving would never become the undisputed best holiday of the year without a song. So, the sausage maker and Droga5 decided to compose the first Bratsgiving song, “The Ballad of Bratsgiving.” The agency even created an 80s-inspired music video to accompany it. 

Creative Agency

Account Director: Chris Einhauser  

Account Manager: Kate Tyler

Art Director: Conner Tobiason 

Chief Creative Officer: Ted Royer   

Chief Strategy Officer: Jonny Bauer 

Copywriter: Craig Gerringer 

Creative: (Chief Creation Officer) Sally­Ann Dale 

Creative Agency: Droga5 NY 

Creative Chairman: David Droga 

Data & Analytics : Lily Ng 

Group Account Director: Julia Albu  

Group Creative Director: Scott Bell

Head of TV / Production: Ben Davies 

Interactive Producer: (Head) Niklas Lindstrom, (Sr) Tasha Cronin,

Project Manager: Rayna Lucier  

Social: Jem Michael 

Strategist: (Sr) Candice Chen 

Strategy Director: Aaron Wiggan, (Comms) Brian Nguyen 

Music and Sound

Executive Producer: Liz Higgins 

Music Production: tonefarmer 


Editor: Eric Harnden

Production Company

Director: Mike Long 

DOP: Matt Mitchell 

Production Company: D5 Films 

Production Manager: Sara Vander Horn 

Category: Food , Meat & Fish

Genre: Comedy