Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Dress Like a King This Kingsday with the 'Official Orange' T-shirt

Kingsday, 2 years, 6 months ago

Agency Kingsday celebrates Holland's national holiday by flogging their own merchandise

Dress Like a King This Kingsday with the 'Official Orange' T-shirt

On Monday the 27th of April, people all over the world will be easing into the start of a new week. Drinking a coffee, trying to stay awake, trying to wrench some inspiration from somewhere…. But guess what? In Amsterdam things will be a little different.

Because on Monday the 27th of April, the Netherlands will celebrate Kingsday, Holland’s official national day – when Holland turns into one big party. Especially in Amsterdam…

It’s the day when all Dutchmen and women wear something orange. Preferable a T-shirt.

And suddenly all Dutchmen and women turn into merchants – as by law everybody has the right to sell their goods on the street without a permit.

Well, there is also an advertising agency called Kingsday. They traditionally give a killer party on Kingsday. This year, to celebrate the true Dutch entrepreneurship of Kingsday, they decided to turn the whole agency into a merchant. On- and offline.

They have made the ‘official’ Kingsday T-shirt, which will be hawked on the street during their annual party, where Kingsday staff and founders will be testing out their entrepreneurial skills by selling the T-shirts on the street.

Tourists and passers by who decide to buy an orange T-shirt will inadvertently walk around for the rest of the day – and beyond - merchandising the agency through Kingsday’s logo.

Creative Agency

Creative Agency: Kingsday

Genre: Dialogue