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Downtown Partners' Take on Health Insurance Ads Will Give You a Giggle, 2 years, 11 months ago

Launches tongue in cheek campaign in support of 'Get Covered Illinois'

Downtown Partners' Take on Health Insurance Ads Will Give You a Giggle

Downtown Partners has launched its new campaign called “The Luck Plan” in support of “Get Covered Illinois,” the Illinois Health Insurance Marketplace through the Affordable Care Act. The campaign is currently soft-launching, with three more videos still to come.

The campaign includes 4 TV spots, 4 digital ads, 1 online video, 3 radio spots, 4 print ads, 4 OOH and a brand new microsite, It aims to get millennials to start thinking about healthcare coverage with entertaining spots positioning the healthcare program by poking fun at their carefree lifestyle and relying on luck instead of getting health insurance!


Advertiser: Get Covered Illinois

Creative Agency

Creative Agency: Downtown Partners

Creative: Diane Kerwin, Rich Black / (Microsite) Caroline Chen, Rich Black, Diane Kerwin, Lizzie Callen

Creative Director: Dan Consiglio, Joe Stuart

Photographer: Saverio Truglia / (Site) Saverio Truglia

Producer: Stacy Miller

Digital Production Company

Developer: Tim Jacques

Producer: Tim Jasperson


Editor: Gordon Carey @ Optimus

Production Company

Director: Brian Billow

Production Company: 59 Films/anonymous

Category: Banking , Finance/insurance

Genre: Comedy