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Dove Men's Super Bowl Spot Shows the #RealStrength Needed to be a Dad, 2 years, 9 months ago

Stun Creative's Rob Meltzer shoots a touching film for agency The Marketing Arm

Dove Men's Super Bowl Spot Shows the #RealStrength Needed to be a Dad

Dove has launched its new spot to air during Super Bowl for Dove Men + Care, titled #RealStrength.

Created by The Marketing Arm, the heartwarming film showcases fathers and their children, and the tender moments they share as they grow up together. From getting stuck on monkey bars, to graduation, to the first scans of an unborn baby, the commercial hits home to child & father alike. 

The film was produced by Stun creative and directed by Welcome to the Jungle (2013) director Rob Meltzer.


Advertiser: Dove Men + Care

Creative Agency

Account Director: Meg Quinn

Creative Agency: The Marketing Arm

Creative Director: Marc Gilbar

President: Tom Meyer

Producer: Meg Quinn

Producers: Ben Greenberg

Music and Sound

Composer: Rhian Sheehan, Tony Morley, Rachel Wood

Music Production: Extreme Music


Edit Company: Rob Meltzer and Dayne Tanokia

Production Company

Director: Rob Meltzer

DOP: Eric Haase

Executive Producer: Mark Feldstein and Brad Roth

Producer: Richard Sven Shelgren

Production Company: Stun Creative

Production Manager: Jared Christensen

Category: Beauty/health , Soaps

Genre: People , Storytelling