Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Don't You Wish You Had a TravelSupermarket #HolidayDouble?

Holler, 2 years, 8 months ago

Creative agency Holler taps into the post-Christmas blues for new campaign

Don't You Wish You Had a TravelSupermarket #HolidayDouble?

Holler has tapped into the post-Christmas work slump for a new viral campaign to promote TravelSupermarket.

It is launching the film on 22 January – just as Britons who can’t face another dreary grey day are looking for great, last-minute winter sun deals, like those offered on Travel Supermarket.

The viral builds on a competition that Holler launched before Christmas, inviting people to send pictures of themselves enduring gloomy weather on Twitter, using the hashtag #HolidayDouble, for the chance to win not just a holiday, but someone to do their job while they are away.

The winner’s holiday double was sourced – a professional clone who can stand in for the all her professional duties, while she enjoys an all-expenses paid holiday in the Jamaican sun.


The film shows the results, with the clone attempting to live everyday life as the winner. It is supported by paid-for Twitter activity, broadcast across TravelSupermarket-owned channels, and in a media partnership with Shortlist magazine.

Darren Bentley, marketing director at TravelSupermarket said: “We were looking for a creative idea to really bring to life the joys of leaving behind the cold, wet or even snowy weather to enjoy some winter sun. The #HolidayDouble campaign was a fun way to remind customers they don’t need to wait until the summer months to get away and enjoy sunnier climes.” 

Ben Swindell, Managing Partner at Holler, said: “This campaign was borne from the insight that the vast majority of us don’t want to be in this country at this time of year. Through a tongue-in-cheek campaign activation, we are positioning TravelSupermarket as the gateway to escaping this new year drudgery while removing a key barrier. Work.”

Creative Agency

Art Director: Andy Paulson

Copywriter: Dan Sandison

Creative Agency: Holler

Creative Director: Joel Lim

Planning Director: Laura Jones

Project Manager: Luke Sanders

Senior Account Manager: Andrew Killey

Category: Holiday , Travel

Genre: Comedy