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Don't Drink and Boat Warns Saatchi Canada Campaign, 2 years, 1 month ago

Canadian Safe Boating Council shows how drunk boating can make you a criminal

Don't Drink and Boat Warns Saatchi Canada Campaign

A new TV and online campaign from the Canadian Safe Boating Council (CSBC) reminds people that boating while being impaired is just as illegal as driving while impaired. The message is that as soon as you’re impaired while in control of a boat, you’re a criminal. 

“Last year our communication focused on physical injuries involved with impaired boating. But after realizing that people were more concerned about legal consequences, we changed our focus”, says Ted Rankine of the CSBC. “Many people who would never drink and drive think that drinking over the limit while boating is perfectly acceptable. It’s not. But the consequences can be just as serious”. 

Created by agency Saatchi & Saatchi Canada, the campaign shows just how much of a criminal you become the moment you boat while impaired. This year’s effort follows last year’s successful campaign that encouraged people to report boaters who have been drinking over the limit. The campaign are running on television nationally.

Creative Agency

Art Director: Joel Arbez

Copywriter: Matt Antonello, Cory Hansen

Creative Agency: Saatchi & Saatchi Canada

Executive Creative Director: Brian Sheppard

Group Creative Director: Matt Antonello, Joel Arbez

Head of Production: Michelle Orlando

Music and Sound

Music Supervision: Boombox Sound

Sound Design: Boombox Sound


Edit Company: School

Editor: Brian Wells

Online Editor: Michael Medeiros, The Vanity

Post Production / VFX

Colourist: Andrew Exworth, The Vanity

Production Company

Director: Derek Shapton

DOP: Jeremy Benning Sesler

Executive Producer: Harland Weiss, Donovan Boden

Producer: Ian Webb

Production Company: OPC

Genre: Comedy