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Creative

DON Smallgoods Reveals New Spokespeople in 'Australian Dons' Campaign via DDB Melbourne

DON Smallgoods launches phase two of campaign.

DON Smallgoods Reveals New Spokespeople in 'Australian Dons' Campaign via DDB Melbourne

At the beginning of the year, DON Smallgoods, via agency DDB Melbourne, set out to find a new face for their brand; and ended up with over 1,000. The search for 'The Australian Dons' turned up interesting Dons, Donnas and Don Domingos in every corner of the country.

And the lucky few have been chosen to appear in phase two of the campaign, which will run across TV, Digital and OOH.

"We wanted to see how real Australians are coming together to share DON - right now. To bring to life the simple connections Australia's iconic Smallgoods brand has become such a big part of. Our first wave of Dons sharing their favourite Don moments is great place to start," said Cathy Bertoncello, Marketing Director, DON Smallgoods.





DON-posters.jpg"I really had no idea that there were so many Dons out there. And that so many of those would put themselves forward in the hope of achieving meat-related fame and glory. Thank-you, Dons," said Glen Dickson, Creative Director, DDB Melbourne.

Client - DON Smallgoods
Paul Mealor - Managing Director
Cathy Bertoncello - Marketing Director
Jane Edmonds - Brand & Communications Marketing Manager

Agency - DDB Group Melbourne
Dion Appel - Managing Director
Glen Dickson - Creative Director
Brett Edwards - Senior Art Director
Anna Stickley - Copywriter
Sophie Simmons - Head of Broadcast
Luke Osborn - Business Director
Ian Forth - Executive Planning Director
Paris Paphitis - Planner

Film Production
Director/ DoP - Mitch Kennedy
Producer - Noelle Jones   
Sound - Gusto Studios
Music - Nylon Studios
Production Company - The Producers                            
Post Production - The Post Lounge
Casting - Casting Sugar 
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