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Domino's Rolls Out World's First Driverless Pizza Delivery Vehicles

Iris WorldWide, 2 years, 6 months ago

A first ever in pizza delivery history: 400% more pizza with 100% less driver

Domino's Rolls Out World's First Driverless Pizza Delivery Vehicles

Domino’s Pizza UK has today unveiled the world’s first driverless pizza delivery vehicle. 

Customers placing orders through the Domino’s website and mobile app will soon have the option to be delivered by the world’s first autonomous delivery vehicle, the Domi-No-Driver. The new fleet of driverless pods will be rolling out across the UK from 1 April 2015. 

When an order is placed, the customer’s location can be tracked by the Domi-No-Driver for the entirety of its journey via GPS - at home or on the go. This enables the on-board P.I. (Pizza Interface) system to calculate the most efficient route of delivery. 


Whilst in motion, the Domi-No-Driver’s H.U.N.G.A.R. system (Hunger Detection And Ranging) will detect real time obstacles, ensuring maximum safety for road users. Should issues any of driving etiquette arise, an LED screen will flash up with messages such as ‘Sorry’, ‘Apologies’ and ‘What am I like?’ so other drivers will know they really mean it. 

Upon arrival at the delivery destination, the Domi-No-Driver will send a notification to the customer’s smartphone or tablet containing a unique passcode which customers can input to access the Heatwave 2.0 order compartment and collect their pizza. Due to its patented driverless technology, the vehicle is able to carry 400% more pizza thanks to 100% less driver.

Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Whilst driverless vehicles once sounded like science fiction, it’s now within our grasp – and harnessing this innovation for pizza delivery opens up a new world of opportunities for us. Working with the latest technology helps to ensure our customers have the best possible experience, so we’re really excited to bring these amazing vehicles to streets across the UK.”

Category: Fast food , Retail and restaurants

Genre: Comedy , Visual VFX