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Director James Frost Goes Full Sci-fi for Stunning Alabama Shakes Promo, 2 years, 5 months ago

Honey Badger's Frost heads to the stars for 'Sound & Colour' music video

Director James Frost Goes Full Sci-fi for Stunning Alabama Shakes Promo

Alabama Shakes have just premiered their music video for 'Sound & Colour', directed by James Frost (Radiohead, Norah Jones, Coldplay) and based on a concept by Brittany Howard.

“It’s the story of an Astronaut in the future who was sent to explore deep space for new signs of life,” explains director James Frost. “His ship malfunctions and he wakes up 500 years off course, with no ability to communicate back home. The video is an observation of his emotions as he accepts his destiny.”

“I wanted a softer look to the image, as often shooting digital is so sharp it picks up too much information,” add Frost. “We ended up shooting using 1970’s lenses and an Alexa camera from Panavision. On top of giving a softer image, it also created a vintage look.”


Edit Assistant: Emalee Arroyo

Edit Company: Union Editorial

Editor: Nicholas Wayman Harris

Post Production / VFX

Colourist: Ricky Gausis

Executive Producer: Amanda Ornelas, Yfat Neev

Flame Artists: Asaf Yeger, Tony Rivas,

Flame Assist: Eugene Vernikov

Post Production House: MPC LA, The Artery

Producer: (Grade) Summer McCloskey, (VFX) Abisayo Adejare, Ryan Cunningham

VFX Supervisor: Vico Sharabani, Todd Sarsfield

Visual Effects: Cynthia Lee, Gizmo Rivera

Production Company

Director: James Frost

DOP: David Myrick

Executive Producer: Gower Frost

Producer: Sam Khazaeni, Matthew Ayriss

Production Company: Honey Badger

Production Designer: Eric Archer

Category: Music video , Short films

Genre: People , Storytelling , Visual VFX