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Director Igor Borghi Focuses on Ford with Enchanting New Web Series

Generator, 2 years, 5 months ago

Generator director shoots new series of films for Blue Hive Rome's campaign

Director Igor Borghi Focuses on Ford with Enchanting New Web Series

Igor Borghi is fresh from filming Ford’s latest series of web films as part of their latest online Italian campaign through Blue Hive Italy, with production by Filmmaster Roma.

Beautifully shot and full of charming performances, we follow a number of interesting and diverse characters as their lives play out around different models from the Focus range; real owners were asked to submit their personal stories of each model, and the best hand picked tales were then reimagined for the campaign.

Igor’s ability to capture nuanced performances and enchanting imagery gives each story its own distinctive aesthetic, whilst also allowing the series of films to feel coherently connected.

Already receiving great reviews across industry media, you can follow the Ford characters’ stories at


Advertiser: Ford

Brand: Ford Focus

Creative Agency

Creative Agency: Blue Hive Rome

Production Company

Director: Igor Borghi

Production Company: Filmmaster Roma

Category: Automotive , Cars

Genre: Documentary